Reducing plastic packaging and food waste through product innovation simulation: findings from qualitative research with households [Poster presented at Materials Research Exchange 2022, Business Design Centre London]

Poster presented at the Materials Research Exchange conference held at the Business Design Centre, London,  on 3-6th October 2022. It covers findings from the project 'Reducing plastic packaging and food waste through product innovation simulation', funded by the NERC SSPP challenge. The poster presents a summary of the findings of the qualitative research conducted as part of the project. The primary research for this project received ethical approval from the University of Sheffield Management school ethical approval board (ref no: 043489).